Using market knowledge

by Deshpandé, Rohit

Type Book

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Title Statements

Full title :Using market knowledge / Rohit Deshpandé, editor.

Edition Statements

Publication Date:©2001.

Publication Statements

Publisher(s):SAGE Publications
Place of Publication:Thousand Oaks, Calif
Language:eng
Publication Date:©2001.

The Physical Object

Description:vii, 391 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:0761921974, 9780761921974, 0761921982, 9780761921981
oclc:ocm43977761
LC Classification:HF5415.2
Dewey Decimal:658.8

From market research use to market knowledge management / Rohit Deshpandé -- Learning about markets / George S. Day -- The use of market research : an exploratory study of manager and researcher perspectives / Gerald Zaltman and Rohit Deshpandé -- The use of developmental and evaluative market research / Gerald Zaltman -- Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / Rashi Glazer -- Implementing the marketing concept through a program of customer visits / Edward F. McQuarrie and Shelby H. McIntyre -- Product managers' use of scanner data : a story of organizational learning / David K. Goldstein -- Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, and Gerald Zaltman -- USER : a scale to measure use of market research / Anil Menon and James B. Wilcox -- Market intelligence dissemination across functional boundaries / Elliot Maltz and Ajay K. Kohli -- Commercial adoption of advances in the analysis of scanner data / Randolph E. Bucklin and Sunil Gupta -- From decision support to decision automation : a 2020 vision / Randolph E. Bucklin, Do…