Winning at new products

Winning at new products: creating value through innovation

by Cooper, Robert G.,, new product management

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Title Statements

  • Full title :Winning at new products : creating value through innovation / Robert G. Cooper.

Edition Statements

  • Publication Date:cop. 2011.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Basic Books
  • Place of Publication:New York
  • Language:eng
  • Publication Date:cop. 2011.

The Physical Object

  • Description:391 p. : : ill. ; : 24 cm.

Edition Identifiers

  • ISBN:9780465025787, 0465025781
  • oclc:ocn767812316

Subjects

Marketing New products productontwikkeling Research and Development

Writers

Cooper, Robert G.,, new product managem…

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