Winning the reputation game: Creating stakeholder value and competitive advantage

by Dowling, Grahame R., (Grahame Robert)

Type Book

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Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

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Title Statements

Full title :Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling.

Summary

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

Edition Statements

Publication Date:©2016

Publication Statements

Publisher(s):The MIT Press
Place of Publication:Cambridge, Massachusetts
Language:eng
Publication Date:©2016

Notes

Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.

The Physical Object

Description:1 online resource (xi, 261 pages) : : illustrations

Edition Identifiers

ISBN:9780262335089, 0262335085, 9780262335072, 0262335077, 9780262335096, 0262335093
oclc:ocn949930783
LC Classification:HD59.2
Dewey Decimal:659.2

Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index.

Subjects

BUSINESS & ECONOMICS -- Advertising & P… BUSINESS & ECONOMICS -- Business Ethics BUSINESS/Social Responsibility corporate image Efficacité organisationnelle Entreprises -- Image Entreprises -- Responsabilité sociale Organizational effectiveness Social responsibility of business