"242" Result
Sort By:
Die Differenzierung von Marken durch klar profilierte Markenpersönlichkeiten gilt heute als ein zentraler Erfolgsfaktor der Markenführung. Karsten Kilian beschreibt relevante Determinanten zur Ausgestaltung und Veränderung der Persönlichkeit von Marken. Am Beispiel von Prominent…
In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, an…
In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, an…
Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off loo…
2,000 international identities by leading designers.
Now in paperback, this fourth volume in the best-selling LogoLounge series delivers a fresh collection of 2,000 totally new logos from designers worldwide.
Annotation
Now in a new "mini" edition, this third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide.
Annotation
Now in a new "mini" edition, this third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide.
Letterhead & logo design
0
Type: Book