Writing a business plan: a practical guide

by Ekanem, Ignatius

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Title Statements

Full title :Writing a business plan : a practical guide / Ignatius Ekanem.

Summary

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan. Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

Edition Statements

Publication Date:©2017

Publication Statements

Publisher(s):Routledge
Place of Publication:Abingdon, Oxon
Language:eng
Publication Date:©2017

The Physical Object

Description:xii, 120 pages ; : 23 cm.

Edition Identifiers

ISBN:9781138206021, 1138206024
oclc:ocn991585113
LC Classification:HD30.28
Dewey Decimal:808.06/6658

1. Introduction to this book -- 2. The contents of a business plan -- 3. Introduction to the business plan -- 4. Idea generation -- 5. Business strategy -- 6. Market research and marketing -- 7. Financing the business -- 8. Operations management -- 9. HR-related tasks and legal compliance -- 10. Risk analysis, growth and exit planning -- 11. Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Worldfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement: MacDonald -- Index.