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What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70 per cent of a firm's market value in some cases. This book argues that because of this and because of th…
What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.