Brands and branding

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What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.

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Title Statements

Full title :Brands and branding / Rita Clifton with Sameena Ahmad [and others].

Summary

What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.

Edition Statements

Publication Date:2009.
Edition:2nd ed

Publication Statements

Publisher(s):Profile Books
Place of Publication:London
Language:eng
Publication Date:2009.

Notes

Previous edition: 2003.

Published in association with the Economist.

The Physical Object

Description:xvii, 284 pages, 16 unnumbered pages of plates : : illustrations ; : 23 cm

Edition Identifiers

ISBN:9781846681196, 1846681197
oclc:ocn280432171
LC Classification:HD69.B7
Dewey Decimal:658.827

Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.