Rita Clifton, spécialiste britannique de la stratégie de marque, propose des conseils dans le domaine de la vie professionnelle et privée qu'elle puise au cœur de son propre parcours professionnel d'exception. Dans ce texte interactif, à la fois récit autobiographique, manuel de…
"Studies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career. Im…
Find out from one of the most successful business women of their generation on how to deal with imposter syndrome, feel truly prepared in the workplace alongside building your own personal brand.
"Imposter syndrome can cause a constant fear of being found out that you aren't 'good enough' or called out for being a 'fraud' ... Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice ba…
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power …
What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.
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Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70 per cent of a firm's market value in some cases. This book argues that because of this and because of th…
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70 per cent of a firm's market value in some cases. This book argues that because of this and because of th…
What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.
