Brands and Branding

Brands and Branding

by Clifton, Rita

Type Book
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Title Statements

  • Full title :Brands and Branding.

Summary

Annotation

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Edition Statements

  • Publication Date:March 2009
  • Edition:2nd ed

Publication Statements

The Physical Object

  • Description:1 online resource (304 pages) : illustrations

Edition Identifiers

  • ISBN:1846681197, 9781846681196
  • oclc:on1066573929
  • LC Classification:HD69.B7
  • Dewey Decimal:658.8/27

Table of Contents

Part 1. The case for brands -- part 2. Best practice in branding -- part 3. The future for brands.

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Subjects

Brand name products Brand name products -- Forecasting Brand name products -- Management branding Branding (Marketing) Produits de marque Produits de marque -- Gestion Produits de marque -- Prévision Stratégie de marque

Writers

Clifton, Rita

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