"Politics: The Key Concepts is an up-to-date and broad-ranging introduction to the terms that lie at the heart of political discourse. Entries are drawn from areas such as political theory, international politics, political science and methodology. As well as explaining core, es…
"Politics: The Key Concepts is an up-to-date and broad-ranging introduction to the terms that lie at the heart of political discourse. Entries are drawn from areas such as political theory, international politics, political science and methodology. As well as explaining core, es…
La 4e de couverture indique : "Politics: The Key Concepts is an up-to-date and broad-ranging introduction to the terms that lie at the heart of political discourse. Entries are drawn from areas such as political theory, international politics, political science and methodology. …
"Politics: The Key Concepts is an up-to-date and broad-ranging introduction to the terms that lie at the heart of political discourse. Entries are drawn from areas such as political theory, international politics, political science and methodology. As well as explaining core, es…
"Politics: The Key Concepts is an up-to-date and broad-ranging introduction to the terms that lie at the heart of political discourse. Entries are drawn from areas such as political theory, international politics, political science and methodology. As well as explaining core, es…
Research perspectives on social media influencers and brand communication
by Burns, Kelli S., Martinez, Amanda R., Luttrell, Regina, Agozzino, Alisa, Barclay, Courtney A., Harrison, Lisa, Hernandez, Terri N., Landsberger, Alexa, Lo Castro, Jenna M., Mariani, Ronda, Torres, Kylie, Wallace, Adrienne A., Wesner, Kearston L.
"Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a b…