Research perspectives on social media influencers and brand communication
by Burns, Kelli S., Martinez, Amanda R., Luttrell, Regina, Agozzino, Alisa, Barclay, Courtney A., Harrison, Lisa, Hernandez, Terri N., Landsberger, Alexa, Lo Castro, Jenna M., Mariani, Ronda, Torres, Kylie, Wallace, Adrienne A., Wesner, Kearston L.
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Type: Book
"Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a b…