"12" Result
Sort By:
Updated to reflect the latest innovations, this third edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Updated to reflect the latest innovations, this third edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools.
Research perspectives on social media influencers and brand communication
by Burns, Kelli S., Martinez, Amanda R., Luttrell, Regina, Agozzino, Alisa, Barclay, Courtney A., Harrison, Lisa, Hernandez, Terri N., Landsberger, Alexa, Lo Castro, Jenna M., Mariani, Ronda, Torres, Kylie, Wallace, Adrienne A., Wesner, Kearston L.
0
Type: Book
"Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a b…
Présentation de l'éditeur : "In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media's impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tact…