For courses in Entrepreneurship and Small Business Management. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a vari…
by Mariotti, Steve, Glackin, Caroline
fromAlways learning
Entreprenuerial pathways - Who are your customers? - Integrated marketing - Show me the money: finding, securing and managing it - Operating a small business effectively - Leadership, ethics, and exits.