The world is entering a new age: the age of the entrepreneur, the agile small business owner, and the flexible innovator. The dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses, and technological innovators. It's time to quit …
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"Summary Description:"A forecast of the most important game-changing trends-and how to manage and profit from them to improve your life. We live in a time of complex and radical change. Those that are ill-prepared for the seismic shifts set to occur over the next thirty years wi…
Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many …
"It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. Software-based products are replacing physical goods. And every service provi…
"In the face of today's environmental and economic challenges, doomsayers preach that the only way to stave off disaster is for humans to reverse course: to de-industrialize, re-localize, ban the use of modern energy sources and forswear prosperity. But in this provocative and o…
"As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of dramatically different cultures and backgrounds, often without leaving their desks. But when you throw peop…
"Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Ca…
"The budget battles of recent years have amplified the warnings of demographic doomsayers who predicted that a wave of baby boomers would bleed America dry, bankrupting Social Security and Medicare as they faded into an impoverished old age. On the contrary, argues award-winning…
Turf wars, low morale, bad politics, and misguided strategies claim much of a leader's time. But this parade of dysfunctions and messy "people" problems actually points to an organization confused about its core business, torn between competing ideas about what it is and wants t…
