This book examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. It offers an in-depth discussion on the soaring popularity of fan communities and how these follo…
"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--
The passion that unites us all : the culture and consumption of sport fans / Brandon Mastromartino, The University of Georgia, Wen-hao Chou, The University of Georgia, James Zhang, The University of Georgia -- The antecedents and consequences of brand fandom in an emerging marke…
This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand…
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in bran…
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in bran…
"This book explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online."
"This book explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online"
"This book explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online"--
"This book explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online"--
"This book explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online"--
"This book explores innovation, imitation and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. It examines key product and technolog…
"This book explores innovation, imitation and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. It examines key product and technolog…
"This book explores innovation, imitation and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. It examines key product and technolog…
"This book explores various statistical tools and models that can be used in HR research and HR decision making processes. It covers one specific function of HR and then detail various ways of usage of statistics for meaningful analysis. It details the application of statistics …
"This book presents a complex view of supply chain management in global pharmaceutical industry, theory and empirical research findings. It also provides the resources necessary for policy makers and managers to adopt and implement supply chain in developing nations across the g…
"This book identifies the latest trends, business opportunities and challenges linked to digitalization, defines concepts in relation with business transformations caused by digitalization, and shares useful experiences and best practices to deal with the new technological chang…
