"This book explains areas of specialization that intersect and align with eSports and why these are appropriate fields of specialization around eSports, how the fields are developing within the realm of eSports, and what research has already occurred (as well as what research op…
"This book explains areas of specialization that intersect and align with eSports and why these are appropriate fields of specialization around eSports, how the fields are developing within the realm of eSports, and what research has already occurred (as well as what research op…
"This book proposes a series of practical and theoretical perspectives on how the business world has to evolve to adapt the new situation caused by the undeniable climate change, presenting productive processes and the internal organization of companies with the tools to navigat…
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
Promoting gender equality and women empowerment in the tourism sector / Georgia Papadopoulou -- Intercultural dialogue as a tool for sustainable partnerships in tourism / Teodora Kiryakova-Dineva -- Tourism as a tool for poverty eradication in Kenya / Joan Nyika -- Ecotourism as…
"This book examines theoretical and practical approaches on the role of tourism in achieving sustainable development goals"--
"This book examines theoretical and practical approaches on the role of tourism in achieving sustainable development goals"--
"This book examines theoretical and practical approaches on the role of tourism in achieving sustainable development goals"--
"This book presents the effective management of the supply chain, including especially the latest trends as, supply chain modeling, e-business solutions, and digitalizing the supply chain process by revealing the latest data based on research on the issues of entrepreneurship, i…
"This book contains research on topics related to consumer behavior, value, satisfaction, and loyalty"--
"This book contains research on topics related to consumer behavior, value, satisfaction, and loyalty"--
"This book contains research on topics related to consumer behavior, value, satisfaction, and loyalty"--
"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of mani…
"This book presents the latest research and development in mobile and intelligence computing with a focus on tourism and hospitality sectors and how during this current pandemic crisis, the role of research on innovative technologies and applications will offer timely help to br…
"This book presents the latest research and development in mobile and intelligence computing with a focus on tourism and hospitality sectors and how during this current pandemic crisis, the role of research on innovative technologies and applications will offer timely help to br…
"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--
This book examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. It offers an in-depth discussion on the soaring popularity of fan communities and how these follo…
"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--
The passion that unites us all : the culture and consumption of sport fans / Brandon Mastromartino, The University of Georgia, Wen-hao Chou, The University of Georgia, James Zhang, The University of Georgia -- The antecedents and consequences of brand fandom in an emerging marke…