"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher
"490" Result
Sort By:
"The book addresses a new term, "the co-production turn" in public sector organisations and introduces New Public Governance (NPG) as a meta concept encompassing collaborative approaches to welfare production in public sector organisations, providing an alternative to New Public…
"This book explores viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economi…
As more companies shift their operations between countries to take advantage of lower costs and greater profit, the global market continues to change rapidly, resulting in global hypercompetition that can be detrimental to a business. Firms must remain updated with the latest re…
"This book explores viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economi…
This book is an essential, comprehensive reference book that explores the current global business environment and the challenges that have arisen due to contemporary globalization and the resulting global hypercompetition. With a broad scope, the book covers the implications of …
The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this se…
Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesse…
"This book explores the social impact and influence of social media on online businesses"--
"This book explores how the 21st Century is the era of high-tech, digitized, borderless and networked economies and organizations. It explores how organizations are realigning, reshaping and reinventing themselves. It also provides understanding on the characteristics of network…
"This book explores how the 21st Century is the era of high-tech, digitized, borderless and networked economies and organizations. It explores how organizations are realigning, reshaping and reinventing themselves. It also provides understanding on the characteristics of network…
"This book addresses technologically innovative solutions and mechanisms from economic, financial, and legal perspectives."
In today's world of business, gaining an advantage of competitors is a focal point for organizations and a driving force in the economy. New practices are being studied and implemented constantly by rivaling companies. Many industries have begun putting emphasis on intensive kno…
""This book explores new trends in corporate social responsibility, entrepreneurial orientation, and financial performance"--Provided by publisher"--
""This book explores new trends in corporate social responsibility, entrepreneurial orientation, and financial performance"--Provided by publisher"--
""This book explores key developments in entrepreneurship types such as academic entrepreneurship, corporate entrepreneurship, cultural entrepreneurship, and entrepreneurship in high-tech sectors"--Provided by publisher"--
""This book explores key developments in entrepreneurship types such as academic entrepreneurship, corporate entrepreneurship, cultural entrepreneurship, and entrepreneurship in high-tech sectors"--Provided by publisher"
""This book explores key developments in entrepreneurship types such as academic entrepreneurship, corporate entrepreneurship, cultural entrepreneurship, and entrepreneurship in high-tech sectors"--Provided by publisher"--
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasin…
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--