Textformat="02"] A comprehensive review of analyses of basic and complex ANOVA models through traditional approaches and multiple regression, integrating the most recent releases of MINTAB, SAS, SPSS, and SYSTAT. In each chapter, the basic model and its nume
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningf…
by Kotler, Philip, Armstrong, Gary, (Gary M.)
fromAlways learning
"In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communi…
International Management: Managing Across Borders and Cultures examines the challenges to the manager’s role associated with adaptive leadership and thoroughly prepares students for the complicated yet fascinating discipline of international and global management.
Research indicates that over half of all IT projects overshoot their budget and timetables while failing to deliver their goals. As a result IT project management has become a serious area of study and this book has been written to back up these courses. Readers should develop a…
