05.36 television

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Over the past fifteen years, the U.S. television industry has been transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. 'Video Economics' addresses the major issues affecting competitive advantage in the industr…

A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research. --Publisher. Television, Audiences and Cultural Studies presents a multi-faceted exploration of audien…

'An Introduction to Television Studies' is a comprehensive introduction to the field. It provides resources for thinking about key aspects and introduces institutional, textual, cultural, economic, production and audience-centred ways of looking at television.