Compares and contrasts two companies, Ford and Nissan, from the founders and owners right down to the men on the assembly line.
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Compares and contrasts two companies, Ford and Nissan, from the founders and owners right down to the men on the assembly line.
The Honda Motor Company made its first car only thirty years ago in the early 1960s. Yet by the early 1990s Japan's innovative latecomer had pioneered a new breed of multinational enterprise - true manufacturing on a world scale. This book tells how Honda's strategic decision-m…
Presents a plan of action for CEOs, managers, and employees at all levels, based on the lessons Petersen learned from his decade as president and then chairman of Ford.
"The twentieth-century American experience with the automobile has much to tell us about the relationship between consumer capitalism and the environment, Tom McCarthy contends. In Auto Mania he presents the first environmental history of the automobile that shows how consumer d…
"The twentieth-century American experience with the automobile has much to tell us about the relationship between consumer capitalism and the environment, Tom McCarthy contends. In Auto Mania he presents the first environmental history of the automobile that shows how consumer d…
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
"Chrysler is a detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records." "Vincent Curcio traces Chrysler's rise from a locomotive wiper in a Kansas roundhouse to th…
A group of MIT students started an electric car company in 1989 that today produces the cleanest car in America. This book chronicles the evolution of Solectria into a small but significant player in the world market for clean cars.
Led by a young engineering graduate, James Worden, a group of MIT students started an electric car company in 1989 that today produces the cleanest car in America. The company is called Solectria, and this book chronicles the story of its evolution into a small but significant p…
The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author's extensive field research, academic study, and profess…
An evocative and powerful portrait of America in transition, The End of the Line tells the story of what the 1988 closing of the Chrysler assembly plant in Kenosha, Wisconsin, meant to the people who lived in that company town. Since the early days of the twentieth century, Keno…