The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail market…
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail market…
This book explores globalization as actually experienced by most of the world's people, buying goods from street vendors brought by traders moving past borders and across continents under the radar of the law. The dimensions and practices of 'globalization from below' are depict…
This book explores globalization as actually experienced by most of the world's people, buying goods from street vendors brought by traders moving past borders and across continents under the radar of the law. The dimensions and practices of 'globalization from below' are depict…
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Bac…
This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"
"This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"
This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"
"This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"--
"This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"--
A comprehensive analysis of the issues involved in planning for and facilitating successful street commerceStreet commerce has gained prominence in urban areas, where demographic shifts such as increasing numbers of single people and childless "empty nesters," along with technol…
Drawing upon the knowledge and experience of leading retail academics and practitioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies.