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Drawing upon the knowledge and experience of leading retail academics and practitioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies.
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Aufgrund einer Veränderung des Kundenverhaltens sowie eines zunehmenden Wettbewerbsdrucks versuchen sich zahlreiche Unternehmen von einem reinen Produkthändler zum Lösungsanbieter zu transformieren. Julian M. Kawohl entwickelt einen Messansatz für das Konzept der Lösungsorientie…
This book explains how to "launch a successful independent retail business, make your web site shine, connect with customers and increase sales, [and] simplify operations with forms and templates on CD."
Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace--from your original dream and the day-to-day operation to establishing a connection with customers and increasing…
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged g…
Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global br…
How hard discounters are disrupting the traditional retail model -- Hard discounter strategies -- Understanding the hard discounter business model -- Strategies of key hard discounters: aldi, lidl, trader joe¿s and dia -- Hard discounter success around the world -- The next fron…
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged g…
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.