The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail market…
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail market…
"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"
"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--
"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--
"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--Provided by publisher.
Abstract: The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestion…
"In Canada, the donut is often thought of as the unofficial national food. Donuts are sold at every intersection and rest stop, celebrated in song and story as symbols of Canadian identity, and one chain in particular, Tim Hortons, has become a veritable icon with over 2500 shop…
"Third places," or "great good places," are the many public places where people can gather, put aside the concerns of home and work (their first and second places), and hang out simply for the pleasures of good company and lively conversation. They are the heart of a community's…
The Road to Luxury explores the fascinating history of luxury goods and explains the evolution of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the luxury world. Citing current data and statistics on market trends, Ashok Som and Christian B…
This book explores globalization as actually experienced by most of the world's people, buying goods from street vendors brought by traders moving past borders and across continents under the radar of the law. The dimensions and practices of 'globalization from below' are depict…
This book explores globalization as actually experienced by most of the world's people, buying goods from street vendors brought by traders moving past borders and across continents under the radar of the law. The dimensions and practices of 'globalization from below' are depict…
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Bac…
This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"
"This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"
This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"
"This book is about street commerce in the twenty-first century. The conclusion summarizes key takeaways and discusses the role of street commerce in making cities more diverse, equitable, and walkable in the twenty-first century"--