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Consumer Behavior 2014
0
Type: Book
Consumer Behavior 2014
by Miller, Richard K., Washington, Kelli
fromRKMA market research handbook series
0
Type: Book
Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share …
Provides the data businesses need to manage expectations (how many will walk through the door?) and set prices (how much do buyers typically spend?). It features a complete picture of the American consumer, including spending habits.
Profiles buyers in various categories by such items as age, household income, high-income households, household type, race and Hispanic origin, region or residence, and educational level.
Provides the data businesses need to manage expectations (how many will walk through the door?) and set prices (how much do buyers typically spend?). It features a complete picture of the American consumer, including spending habits.