What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips and can influence the purchase decisions and behaviors of millions of others.
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips'and can influence the purchase decisions and behaviors of millions of others. With this comes a sh…
"A/B testing is the simpleidea of showing seveal diferent versions of a web page to live traffic, and then measuring the effect each version has on visitors. using A/B testing, companies can improve the effectiveness of their marketing and user experience ansd, in doing so, can …
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service d…
The introductory section of Colquitt contains two chapters not found in the beginning of other books: 'Job Performance' and 'Organizational Commitment'. Why is this important? Being good at one's job and wanting to stay with one's employer are critical concerns for employees and…
"Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a cust…
Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very…
In this book, two customer service industry experts guide you through the process of integrated social media into your traditional customer service infrastructure. The book helps larger businesses recognize where they are on the road to full integration while also serving as a s…