Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the ""voice of the customer"" that so many consultants talk about to introduce you…
Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition t…
"In this book, the author teaches you how to identify and capture the Voice of the Market and then use that data, and a new understanding of it, to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about appl…
"In this book, the author teaches you how to identify and capture the Voice of the Market and then use that data, and a new understanding of it, to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about appl…
Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the pe…
Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue.
This title is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple's retail space, and extensive research into the company's training programs.
Examines Apple's unique customer service strategy, showing how these same practices can be used for success in other retail arenas.
Presents guidance and tips for creating a satisfied and loyal customer by using the five steps of service from Apple.