Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want ... and start examinin…
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how c…
"In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combine…
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about…
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about …
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online co…
Contains papers presented at the Third Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) at La Trobe University, during 5-8 January, 2003.
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; marke…
