"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority…
"The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares th…
How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority o…
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority…
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority…
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority…
"How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority…
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how c…