"Who are we? What do we stand for? What business are we in? Where do I fit in? It is these questions that weigh most heavily on leaders and the people they lead." "In Identity Is Destiny, author Laurence Ackerman shows that there is only one way forward, and that is for leaders …
"Who are we? What do we stand for? What business are we in? Where do I fit in? It is these questions that weigh most heavily on leaders and the people they lead." "In Identity Is Destiny, author Laurence Ackerman shows that there is only one way forward, and that is for leaders …
A top business consultant reveals the true nature of corporate identity and explains how to utilize it as a tool for success.
Corporate reputation: brand and communication
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a…
Corporate sound as a company-controlled element of corporate identity management has been widely ignored in corporate identity and corporate image literature so far. Moreover, established corporate identity models show some visual dominance that has inhibited the integration of …
Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI). Yet, there is remarkably little theoretical and empirical research on this influence. In this qualitative and quantitative s…
There is common theme within the literature that a store represents the tangible and intangible values of the company's commercial and retail organisational philosophy. Given this, it could be considered as a brand, with all the associated competitive advantages that correspond …
Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host…
Logos define, distinguish, and disseminate a company's core message.