Atlassian Jira enables effective bug tracking for your software and mobile applications and provides tools to track and manage tasks for your projects. Jira Essentials is a comprehensive guide, now updated to Jira 8 to include enhanced features such as updates to Scrum and Kanba…
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This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience to…
This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience to…
"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make th…
"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make th…
This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence th…
This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence th…
The report will provide understanding of the newer internet communication tools; provide examples of companies that have faced threats to their brands and how they have responded; describe strategies to prepare and help mitigate the effects when a crisis occurs; examine the broa…
Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cro…
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