This title defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of corporate social responsibility.
The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly …
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with…
This work combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It traces the history and development of public relations, explores ethical issues and advises on training and entry into the professio…
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with…
"The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship wit…
