What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you'…
Examining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top.
"What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you…
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you'…
"What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you…
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you'…
Offering a perspective on the leadership principles that drove the iconic coffee companys resurgence from serious setbacks during the economic downturn; this book shows how the company continues to grow dramatically; entering new markets and channels with fresh products and tech…
A game-changing guide that will help you leverage every critical relationship in your organization for greater success; this book shows you how to identify and remove barriers to relationships; whether they are caused by culture; infrastructure; or self-awareness gaps. --
La 4e de couverture indique: "Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different b…
Preface -- Editor bio -- Contributing authors -- Introduction -- Service supply chain management : a systems engineering approach -- Theoretical advances -- Dynamic coordination of service supply chains -- Signs in service supply -- Challenges to management accounting in the new…
Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different because the real "product" may …
Business relationship management (BRM) is central to all aspects of an organisation's interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer nee…
"Business relationship management (BRM) is central to all aspects of an organisation's interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer ne…
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online n…
