This title is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple's retail space, and extensive research into the company's training programs.
Detailing the principles and practices behind Apple's total commitment to their customers; this book explains how your brand can achieve outstanding results by delivering this same high standard of service. --
Examines Apple's unique customer service strategy, showing how these same practices can be used for success in other retail arenas.
Presents guidance and tips for creating a satisfied and loyal customer by using the five steps of service from Apple.
Presents guidance and tips for creating a satisfied and loyal customer by using the five steps of service from Apple.
This title is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple's retail space, and extensive research into the company's training programs.
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experie…
Detailing the principles and practices behind Apple's total commitment to their customers; this book explains how your brand can achieve outstanding results by delivering this same high standard of service. --
"Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embr…
"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone packa…