"In an age of social media, smartphones, self-service, and six-second attention spans, High-Tech, High-Touch Customer Service throws your business a lifeline. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their ex…
This book gives an analysis of what's new in the digital world and what has stayed the same, with information on how to create repeat customers, and examples of anticipatory customer service, as well as some cautionary examples of customer service gone wrong.
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for…
"With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted--and shockingly, it wasn't sex! Yes, ultimately, a "sure thing" was involved, but if that was really her client's main obje…
Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.
Advocates the idea that information about a product is spread most effectively from customer to customer. The author argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully laun…
Employees aren't just the front line of any business. To customers, they are the business. Nothing is more important than arming these essential employees with the knowledge they need to find the best solution for each and every customer. Whether you're a manager, owner, or empl…