Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail, from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone packag…
From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail-from the tactile feedb…
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone packa…
"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone pack…
"Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embr…
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital…
"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marke…
Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy.
Authored by serial entrepreneur and radical innovation consultant Peter Hinssen; this powerful guide shows you how to keep your company up to speed with your market; engage with customers at a time when loyalty keeps fading into the background; and transform your organization in…
"Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls Zombie Loyalists, fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why shou…
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why sho…
"Imagine an army of customers eager to do your PR, marketing, and advertising without ever being asked, each and every time they give you their money. These are what marketing expert and social media dynamo Peter Shankman calls 'Zombie Loyalists': fanatic customers that are read…