Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book sugg…
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at cor…
What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at cor…
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
This title defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of corporate social responsibility.
The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly …
The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly …
This title defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of corporate social responsibility.
The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly …