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Warren Buffet remarked that it takes 20 years to build a reputation and five minutes to ruin it. "If you think about that, you'll do things differently." Journalist Tim Phillips turns his eye toward the most avoidable business disasters of recent history. In each case, the story…
Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.