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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these q…
Hooked: how to build habit-forming products
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Type: Book
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step pr…
Eine Geschichte der Dunkelheit
Habit: the 95% of behavior marketers ignore
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Type: Book
James Clear, an expert on habit formation, reveals practical strategies that will teach you how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. He draws on proven ideas from biology, psychology, and neuroscience to create an ea…
A leading neuroscientist and pioneer in the study of mindfulness explains why addictions are so tenacious and how we can learn to conquer them. We are all vulnerable to addiction. Whether it's a compulsion to constantly check social media, binge eating, smoking, excessive drinki…
A leading neuroscientist and pioneer in the study of mindfulness explains why addictions are so tenacious and how we can learn to conquer them. We are all vulnerable to addiction. Whether it's a compulsion to constantly check social media, binge eating, smoking, excessive drinki…
A leading neuroscientist and pioneer in the study of mindfulness explains why addictions are so tenacious and how we can learn to conquer them. We are all vulnerable to addiction. Whether it's a compulsion to constantly check social media, binge eating, smoking, excessive drinki…