The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in …
Global city-thinking has, in the past years, had a very real pull on society. Global cities seem an unavoidable fact of everyday world affairs. This volume gathers a forum that integrates the extensive set of disciplinary dimensions to which the interdisciplinary concept of the …
The contributors illustrate what twin analytical and practical challenges emerge from juxtaposing cultural, economic, historical, postcolonial, virtual, architectural, literary, security and political stances to the concept of the 'global city'.
From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explor…
Black Television Travels explores the globalization of African American television and the way in which foreign markets, programming strategies, and viewer preferences have influenced portrayals of African Americans on the small screen. Television executives have been notorious…
This book is a clear, systematic, original and lively account of how media representations shape the way we see our and others' lives in a global age. It provides in-depth analysis of a range of international media representations of disaster, war, conflict, migration, and celeb…
In this pathbreaking book, one of the world's leading analysts of globalization and global governance confronts the failures of international politics in the aftermath of 9/11 and the war against Iraq. He argues that there were and are alternatives to the way the western coaliti…
States define who their citizens are and exert control over their life and movements. But how does such power persist in a global world where people, ideas, and products constantly cross the borders of what the states see as their sovereign territory? This groundbreaking work s…
Distinguishing four sources of power in human societies - ideological, economic, military and political - The Sources of Social Power traces their interrelations throughout human history. In this first volume, Michael Mann examines interrelations between these elements from neol…
Distinguishing four sources of power in human societies - ideological, economic, military and political - The Sources of Social Power traces their interrelations throughout human history. This second volume deals with power relations between the Industrial Revolution and the Fir…