"World City Network interprets cities as global service centres. With the advent of multinational corporations, the traditional urban service function has 'gone global'. In order to provide services to globalizing corporate clients, the offices of major financial and business se…
This first Manual on Statistics of International Trade in Services was prepared by the Interagency Task Force on Statistics of International Trade in Services (TFSITS) authorised by the Statistical Commission of the United Nations to meet the needs of a variety of producers and …
The main reason for this publication is to address the growing demand from governments, business, and analysts, for more relevant, detailed, and internationally comparable statistics on trade. With a special emphasis given to the statistical information needs of international tr…
The Manual on Statistics of International Trade in Services is a joint publication of six agencies:- the UN, EC, IMF, OECD, UNCTAD, and WTO. It addresses a growing demand from governments, businesses and analysts for more relevant, detailed and internationally comparable statist…
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovatio…
Providing an overview of key concepts in the field of marketing, this text considers the subject in the context of the service industry, exploring the theories, structures and practices which can be used to ensure the best possible returns.
This title evaluates how the phenomenon of outward foreign direct investment in services from Brazil, Russia, India, and China has been and could be regulated in international law. It addresses the goal of further economic development, balanced against the key public interest is…