Business model innovation is the key to unlocking transformational growth but few executives know how to apply it to their businesses. In "Seizing the White Space", Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical fram…
Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that ne…
Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that ne…
Machine generated contents note: Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars Chapter 2: Feature Shocks, Minivations, Hidden Gems and Undeads: The Four Flavors of Monetizing Innovation Failure Chapter 3: Why Good People Get It Wrong Chapter 4: Have t…
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chanc…
Every year in the United States, about 25,000 new products are introduced to the market. Most of these products fail - at considerable expense to the companies that produce them. Looking into such failures, marketers have tended to focus on why certain consumers show little resi…
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended …
Latin America represents one of the most dynamic business regions of the World. Innovation Support in Latin America and Europe explores the need for training innovation professionals, identifies appropriate strategies and best practice for ensuring its delivery, and reflects the…
Cover -- Titel -- Impressum -- Inhalt -- Vorwort -- Über den Autor -- Kapitel 1: Die fünf Domänen der digitalen Transformation: Kunden, Wettbewerb, Daten, Innovation, Wertschöpfung -- Kapitel 2: Kundennetzwerke nutzen -- Kapitel 3: Plattformen entwickeln, statt nur Produkte anbi…
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there…
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there…
