Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have lit…
" ... Focuses on the cross-national environment that international firms face, and how this environment affects individual behavior, organizational behavior, and human resource management"--Page 4 of cover.
This introduction to the principles and practices of international and cross-cultural management research addresses the importance of culture and offers a typology of research designs.
This introduction to the principles and practices of international and cross-cultural management research addresses the importance of culture and offers a typology of research designs.
Managing across cultures
by Barsoux, Jean-Louis, Schneider, Susan C., Stahl, Günter K.
fromAlways learning
"Strategic Cultural Center Management focuses on private cultural centers and their operational preconditions. The aim is to illustrate how to strategically manage a cultural center in varied external environments. Analysing processes of organizational change, the author uses in…
"The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. This book will show you how to: deal sensitiv…