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Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of customer relations management, it focuses on defining, scheduling, segmenting, and tracking mar…
This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program.
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defin…
The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. "Adobe Analytics for Dummies" equips you with the power to further your knowledge of your market and get ahead of your …
The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. "Adobe Analytics for Dummies" equips you with the power to further your knowledge of your market and get ahead of your …