"Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed & nbsp;in the age of big data. Today & rsquo;s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an in…
"Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal co…
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and…
The passion that unites us all : the culture and consumption of sport fans / Brandon Mastromartino, The University of Georgia, Wen-hao Chou, The University of Georgia, James Zhang, The University of Georgia -- The antecedents and consequences of brand fandom in an emerging marke…
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Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- T…
Showcases strategies for successfully embedding librarians and library services across higher education. Chapters feature case studies and reports on projects from a wide variety of colleges and universities. --from publisher description.
Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on trendwatching.com for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.
"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warr…
Fachliche Meisterleistungen allein machen heute noch lange keinen zufriedenen Kunden. Das Geheimnis liegt in der gelungenen Kundenkommunikation. Es ist das Zwischenmenschliche – der Umgang mit dem Kunden –, das über positive oder negative Wahrnehmung entscheidet – die so genannt…
