Trend-driven innovation

Trend-driven innovation: beat accelerating customer expectations

by Mason, Henry

Type Book
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Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on trendwatching.com for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

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Title Statements

  • Full title :Trend-driven innovation : beat accelerating customer expectations / Henry Mason, David Mattin, Maxwell Luthy and Delia Dumitrescu ; designed by Maria Isabel Reyes ; [foreword by Alexander Osterwalder].

Summary

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on trendwatching.com for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

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Edition Statements

  • Publication Date:©2015

Publication Statements

  • Publisher(s):John Wiley & Sons, Inc
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:©2015

Notes

Includes index.

The Physical Object

  • Description:xiii, 352 pages : : illustrations ; : 21 x 21 cm

Edition Identifiers

  • ISBN:9781119076315, 1119076315
  • oclc:on1058188167
  • LC Classification:HF5415.5
  • Dewey Decimal:658.8/12

Table of Contents

1 WHY NOW Welcome to the Expectation Economy The Expectation Economy 06 Why your customers are (almost) impossible to please 2 SCAN The Overwhelm Is the Opportunity Trends 101 44 Where to start with consumer trends Watch Businesses First, Customers Second 60 The counterintuitive secret to customer centricity Trends in the Wild 86 Four trends and how we identified them Building a Trend Framework 98 Why you need one; how to build it; sharing ours 3 FOCUS What to Run With, When, and How Post-Demographic Consumerism 120 A license to focus on surprising things Evaluating Trends for Opportunity 144 Drill deeper into the opportunities offered to you by any trend The Consumer Trend Radar 172 Prioritize and visualize application of the trends you ll run with 4 GENERATE Turn Insights into Ideas The Consumer Trend Canvas 200 A simple tool for generating compelling, trend-driven innovation ideas The Consumer Trend Canvas in Action 224 Practical examples to learn from Trend-Driven Ideation Sessions 244 Run workshops that deliver winning ideas 5 EXECUTE Realize Your Ideas, or Realize They Are Useless The First Yards 264 Make those first steps count 6 CULTURE Unlock an Opportunity Machine Your T…

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Subjects

Consommateurs -- Comportement Consumer behavior Customer relations High technology industries -- Marketing Kundenbindung Marketing Unternehmensentwicklung

Writers

Mason, Henry Dumitrescu, Delia Luthy, Maxwell Mattin, David Osterwalder, Aleanders Reyes, Maria Isabel

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