"In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends that a culture of grandiosi…
Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniq…
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new…
"The early 21st century has seen an explosion of animation. Cartoon characters are everywhere--in cinema, television, and video games and as brand logos. The ubiquity of animation is not a trivial side-effect of the development of digital technologies and the globalization of me…
"The early 21st century has seen an explosion of animation. Cartoon characters are everywhere--in cinema, television, and video games and as brand logos. The ubiquity of animation is not a trivial side-effect of the development of digital technologies and the globalization of me…
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansi…
Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu stärken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubwürdi…
Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu stärken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubwürdi…
