Dev Gangjee considers the international legal rules which determine the protection of geographical brands such as Champagne.
Origination: the geographies of brands and branding / Andy Pike -- The state branding of U.S. postage stamps for state commemorative years : from heritage, iconography and place to placelessness / Stanley D. Brunn -- Ghostly cities : some notes on urban branding and the imaginin…
Brand valuation
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users…
"Helps trademark and IP attorneys properly classify goods and services on trademark applications. This new fourth edition clarifies some of the Classes - particularly Classes 5, 9, and 28 - and makes the alphabetical list of the Nice Agreement more logical and useful"--Page 4 of…
In International Trademark Classification, Jessie N. Roberts helps trademark and IP attorneys properly classify goods and services on trademark applications. This new Fourth Edition clarifies some of the Classes--particularly Classes 5, 9, and 28--and makes the Alphabetical List…
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth bi…
