Private facts -- Private myths -- Private past -- Private present -- Private future -- The S & S X global research report -- The shopper perspective -- The brand perspective -- The retailer perspective -- The overall perspective -- For every threat there's an opportunity -- The …
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new…
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Ident…
Co-Branding stellt eine markenstrategische Alternative zu Neumarken und Markentransfers dar. Allerdings liegen bisher nur vereinzelte wissenschaftliche Erkenntnisse über die Wirkungen dieser Strategie vor. Carsten Baumgarth beschreibt und erklärt die Marketingstrategie Co-Brandi…
"Unlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn't work for startups. According to Steve Blank, Silicon Valley icon a…
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers underst…
The definitive book of branding
Brings together research that investigates how people experience products: durable, non-durable, or virtual. This book aims to bridge gaps between several areas within psychology (perception, cognition and emotion) and links these areas to more applied areas of science, such as …
