This book examines India-China relations throughout history as well as in the context of current business cooperation and competition. It also explores geo-political and societal factors, such as religion or class models, that influence and shape bilateral relations, and provide…
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analy…
To provide an understanding of financial globalization from a historical point of view, this book sheds light on international banking in Asia before World War II. International banking facilitated the relationship between Asian economic development and international financial c…
"This book captures the dynamic relationship between COVID-19 pandemic, crude oil prices and major stock indices as well as the crude oil prices and stock market volatility that have been caused due to outbreak of this pandemic. The pandemic has changed the world melodramaticall…
This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, …
Challenges and opportunities to develop organizations through creativity, technology and ethics: The 2019 Griffiths School of Management Annual Co…
by Universitatea Emanuel din Oradea., Facultatea de Management Griffiths., Oradea, Romania), Fotea, Silvia L., Fotea, Ioan S., Vaduva, Sebastian
fromSpringer Proceedings in Business and Economics
This proceedings volume provides a multifaceted perspective on current challenges and opportunities that organizations face in their efforts to develop and grow in an ever more complex environment. Featuring selected contributions from the 2019 Griffiths School of Management Ann…
The nature of work is changing, due to demographic shifts, globalization, and digitization. Regional local labor markets are in global competition for (highly) qualified and specialized workers. At the same time, the workforce's desire for flexibility and the increasing speed at…
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing …
The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of Chinas cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, …
Contributing pioneering new research, this innovative book proposes newways and directions in which to extend the influential 'business networksperspective' approach to doing business. While previous research has focusedupon relationships with customers and suppliers, the author…
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings,…
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure …
Meta fetişizminin hüküm sürdüğü toplumlarda ihtiyacın karşılanması ikincil düzeye taşınarak –mış gibi ihtiyaç görüngüleri oluşturulmaktadır. Bu yapay ihtiyaçların tüketim döngüsüne sokulması, üretimin tüketim tarafından ikame edilmesi de postmodern evrimsel sürecin başat özellik…
During the past three decades, the apparel industry has witnessed great changes in market, consumer demand, and technology. As a result, new marketing and manufacturing strategies have been implemented to meet these changes. Although some studies have investigated mass customiza…
