Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the lux…
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Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
"Finally, a tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. Schmidt and Hollensen enliven the study of marketing research in an international business context…
This book is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The …
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical an…
This book explores the bilateral relationship between Brazil and China in modern history, environment, economics, and contemporary Brazilian politics. As China has become Brazil's largest trading partner, importing commodities and exporting manufactures, and a major investor in …
Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu stärken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubwürdi…
Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu stärken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubwürdi…
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research, also known as UX research, foc…
This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way …
The twentieth volume of Research in Consumer Behaviorpresents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and thei…
